Our Master Plan
The roadmap to revolutionizing the femtech industry worldwide.
Our Vision
At Oviva, we envision a world where period pain no longer limits women's potential. Our mission is to revolutionize menstrual health through our innovative combination of adaptive TENS technology, intelligent heating, and AI-driven personalization, empowering women to live without compromise during their cycles.
We believe that by creating intuitive, powerful, and beautiful technology specifically designed for women, we can help bridge the gender gap in tech and create more inclusive digital experiences.
Our master plan outlines how we'll achieve this vision over the coming years, transforming not just our product offerings but the entire tech landscape.
Our Roadmap
The journey we're taking to revolutionize period care technology.
Diverse User Testing
We're recruiting beta testers from diverse backgrounds, body types, and menstrual experiences to refine our technology and ensure it works for everyone. This critical feedback phase will help us perfect the product before wider release.
- •Recruit 500+ beta testers representing diverse demographics and conditions
- •Collect comprehensive user feedback on comfort, effectiveness, and usability
- •Refine the AI algorithms based on real-world usage data
- •Optimize the hardware design for maximum comfort and effectiveness
Building Awareness & Credibility
We're partnering with trusted voices in women's health, including medical professionals, wellness influencers, and advocates for menstrual equity. This phase focuses on building credibility and awareness through authentic testimonials.
- •Partner with 50+ healthcare professionals for clinical validation
- •Collaborate with women's health influencers for authentic product reviews
- •Launch limited pre-order campaign for early adopters
- •Begin collecting success stories and testimonials for wider marketing
Direct-to-Consumer Growth
We're scaling our online presence through our website and select e-commerce partners. This phase focuses on optimizing our supply chain, customer service, and digital marketing to reach women directly.
- •Launch our comprehensive e-commerce platform with subscription options
- •Expand to major online marketplaces like Amazon and specialized health platforms
- •Implement robust customer support and education resources
- •Scale manufacturing to meet growing demand while maintaining quality
Nationwide Retail Presence
We're bringing Oviva to major retailers like Walmart, Target, and CVS, making our solution accessible to women wherever they shop. This phase represents our transition from a niche product to a mainstream solution for period pain.
- •Secure placement in major national retailers across health and wellness sections
- •Develop retail-specific packaging and point-of-sale materials
- •Train in-store staff to properly explain and recommend our product
- •Establish regional distribution centers for efficient retail fulfillment
Redefining Period Care
We're expanding our product line to address all aspects of menstrual health while making our technology more affordable and accessible. Our goal is to become the comprehensive solution for period care, replacing traditional methods entirely.
- •Launch economy versions at multiple price points to increase accessibility
- •Develop specialized variants for different needs (endometriosis, PCOS, etc.)
- •Expand into complementary menstrual health products and services
- •Establish Oviva as the global standard for modern period care
Guiding Principles
The core values that drive our master plan and shape our future.
User-Centered Design
We place women's needs at the center of our design process, creating technology that truly serves and empowers them.
Continuous Innovation
We never stop pushing boundaries and exploring new possibilities to create better experiences.
Inclusive Technology
We design for all women, ensuring our products are accessible and beneficial regardless of background or ability.
Ethical Development
We adhere to the highest ethical standards in our product development, data usage, and business practices.
Environmental Responsibility
We're committed to sustainable practices that minimize our environmental impact and preserve resources.
Community Empowerment
We actively support and nurture communities of women in technology, creating opportunities for growth and collaboration.